Dutch brand of smart, sustainable anti-theft backpacks
XD Design is a Dutch design brand that became known in 2016 for the Bobby anti-theft backpack — a product that started as a successful Kickstarter campaign and remains one of the best-selling backpacks of its kind worldwide. For companies, it’s an appealing choice when they want to connect their brand with practicality, security, and modern, minimalist design. XD Design backpacks and accessories suit not only corporate gifting for employees on the move, but also events, conferences, or client gifts where practical value matters.
The XD Design brand is especially appealing where an impression of innovation, security, and sustainability counts — the backpacks are made from recycled plastic (rPET), and the company treats its material choices as a core part of its brand identity rather than a marketing add-on. A corporate gift or promotional item from an established European design brand can carry more perceived value than standard promotional accessories. This makes XD Design well suited to client gifts, launch events, and marketing activities built around sustainability and modern urban lifestyle.
In the context of promotional products, XD Design can help a brand communicate practicality, security, and responsible material choices. A backpack or accessory bearing a company logo is used repeatedly over the long term, supporting lasting brand visibility in the recipient’s everyday life. For companies that want to come across as modern, practical, and sustainability-focused, XD Design is a strong foundation for promotional products and corporate gifts with added value.